Mallary Developer focus
Timed free trial + free plan
14-day developer trial for dashboard, API, comments under posts, scheduling, analytics, MCP, CLI, and automation workflows.
Choose Mallary when you want a dashboard and API for publishing plus engagement automation, not just upload automation.
Upload-Post is a strong API product for uploading and scheduling social content, especially for video and automation workflows. Mallary is better when you want dashboard posting, API publishing, comments under posts, AI auto-replies, analytics, MCP, CLI, retries, and white-labeled SaaS workflows in one social media infrastructure layer.
Free Trial Comparison
Mallary gives you a 14-day free trial on paid plans, plus a free plan for getting started. That gives developers two full weeks to test dashboard publishing, API workflows, scheduling, analytics, comments under posts, MCP, CLI, and automation before committing.
Some competitors offer shorter 7-day trials, while others use free tiers instead of timed paid-plan trials. Hootsuite offers a longer 30-day trial, but it is built around a broader enterprise social media management suite. Mallary is focused on helping developers test and ship social publishing workflows quickly.
Timed free trial + free plan
14-day developer trial for dashboard, API, comments under posts, scheduling, analytics, MCP, CLI, and automation workflows.
Timed free trial
Longer trial, but built around a broader enterprise social media management suite.
Timed free trial + free plan
14-day trial on paid plans.
Timed free trial
7-day free trial.
Timed free trial
7-day free trial.
Timed free trial
7-day free trial; API access may be restricted during trial.
Timed free trial
7-day hosted trial; self-hosting is also available.
Free tier
First connected accounts are free; this is a free tier, not a standard timed paid-plan trial.
Free tier
Free tier with limited monthly uploads; no clearly stated standard timed paid-plan trial.
Forever free plan
Free plan does not expire; treat as a free plan, not a timed paid-plan trial.
Trial details can change. Always check each provider's pricing page for the latest terms.
| Feature | Upload-Post | Mallary |
|---|---|---|
| Social media dashboard | ||
| Social media API | ||
| Free plan with 20 posts/month | ||
| Dashboard and API with the same core publishing workflow | ||
| Multiple comments under a post at publish time | ||
| AI auto-replies to post comments | ||
| MCP support | ||
| CLI for scripts, agents, and automation |
fetch('https://mallary.ai/api/v1/post', {
method: 'POST',
headers: {
'Authorization': 'Bearer YOUR_API_KEY',
'Content-Type': 'application/json'
},
body: JSON.stringify({
platforms: ["youtube", "facebook", "instagram"],
message: "Check out our new product!",
media: [{ url: "https://files.mallary.ai/launch-video.mp4" }],
comments_under_post: ["comment 1", "comment 2", "comment 3"],
auto_reply_enabled: true,
})
})
Upload-Post is a capable option for teams that want to upload, schedule, and distribute social media content through an API. Its product is especially relevant for video-heavy workflows, automation builders, and users who want to send media to several platforms from one place. It also supports integrations with tools like n8n, Make, Zapier, Airtable, and AI-agent workflows.
Mallary is a better Upload-Post alternative when you need more than upload automation. Mallary gives you a dashboard for manual publishing and an API for automated workflows, with the same core posting capabilities available across both. That means your team can post from the dashboard, publish from code, let an AI agent schedule content through MCP, or run scripts through the CLI without splitting your workflow across different tools.
For SaaS teams, the most important difference is engagement. Mallary helps you publish, schedule, add comments under posts, automate replies with AI, track analytics, and manage social media workflows from one platform. If your product needs a complete social media posting API with dashboard support and engagement automation, Mallary is the stronger choice.
Mallary is fully audited and approved by Meta, Google, LinkedIn, TikTok and more. We use 100% official APIs, no sketchy workarounds, no headless browsers, and no risk of your accounts getting banned.
Within 30 seconds you can connect accounts, schedule posts and go live on 10 platforms.
Mallary isn't just for humans. We provide native tools, skills, and protocols for autonomous agents and workflow automation platforms to manage your social presence.
Our API is designed with LLMs in mind. Predictable schemas, clear error messages, and unified payloads make it incredibly easy for agents to reason about and execute actions.
Native Model Context Protocol (MCP) support. Expose Mallary's posting, scheduling, and analytics capabilities directly to your custom AI agents as callable tools and skills.
Plug-and-play integrations for popular automation platforms. Build complex, multi-step social media workflows in n8n or Make.com without writing a single line of code.
Mallary can detect new questions and comments on your published posts, and then use AI to post helpful replies and calls to action.
Simply add your business description, product features, pricing and FAQs in the Mallary dashboard, and let our AI handle the community engagement while you sleep.
sarah_designs Does this integrate with Slack? Need to know for my team!
Acme Co Hey Sarah! 👋 Yes, we have a native Slack integration available on all Pro plans. Let us know if you need help setting it up!
Social media API for developers and AI agents