Automate your Threads text, image, video and carousel posts

Don't waste your time with the Threads API complexity. Use Mallary's unified API, MCP Server, or AI Agent to schedule text, image, video and carousel posts in minutes.

Start For Free

14-day free trial
5-minute setup
Official platform APIs

Trusted by creators, founders and developers

Integrates with the tools you already use

Post to Threads with an API

Our unified social media API abstracts the chaos of Facebook, TikTok, Instagram and more into a single, reliable endpoint. Integrate 10 platforms in minutes and reduce development time by 90% with one clean, simple API.

We manage auth, rate limits, and breaking API changes
Automatic retries and durable job queues
Your audience never sees Mallary
Officially verified and approved to post on all platforms

fetch('https://mallary.ai/api/v1/post', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    platforms: ["threads"],
    message: "Check out our new product!",
    media: [{ url: "https://files.mallary.ai/launch-video.mp4" }],
    comments_under_post: ["comment 1", "comment 2", "comment 3"],
    auto_reply_enabled: true,
  })
})

Reply to Threads comments with an API

With our social media comments API you can retrieve and reply to comments from Facebook, Instagram, Threads, LinkedIn, X, YouTube, and Bluesky. One simple API to aggregate and respond to all your comments.

List all your comments from 7 social media platforms
List the names and usernames of your commenters
Reply to your comments on all supported platforms using an API

fetch('https://mallary.ai/api/v1/comments/reply', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    post_id: 123,
    comment_id: 456,
    message: "Yes we sell hoodies, heres the link ...",
  })
})

Mallary vs the Threads API complexity

Directly integrating with the Threads API is difficult. Mallary makes it simple by handling rate limits, authentication, and deployment so engineering teams ship faster.

Using the Threads API complexity:

Complex OAuth via Instagram Business verification
Careful management for rate limits needed
Evolving platform means frequent changes to API
Build separate integrations per platform

Using the Mallary API:

Official verified and approved permission to post on Threads
One unified API for Threads and 9 other platforms
Automatic token refresh and management
Built-in AI auto-replies and engagement
Automatic retries and rate limit handling
We handle OAuth, media hosting, and breaking API changes
US Based Servers. Post using API, CLI, MCP Server, or dashboard and your content will be posted from the US

What can I post?

See what you can share on Threads and the settings you can choose.

Post formats

Text posts

Share a text-only post.
Image posts

Share one image with your text.
Video posts

Share one MP4 or MOV video.
Carousels

Share 2 to 20 images and videos in one post.

Posting options

No Code? No Problem.

You don't even need to know what an API is. Just use your preferred tool, connect Mallary, and tell it what you want to post.

Let Claude handle your social media posts

with a little help from the official Mallary Claude connector.

Claude scheduling social media posts with Mallary

Don't like Claude? We also have a ChatGPT plugin.

Brand-Aware Auto-Replies

Don't just post.
Engage on autopilot.

Mallary can detect new questions and comments on your published posts, and then use AI to post helpful replies and calls to action.

Simply add your business description, product features, pricing and FAQs in the Mallary dashboard, and let our AI handle the community engagement while you sleep.

Context-aware, brand-safe responses
Answers questions. Supports CTAs, links, and follow-ups
Works natively across all supported platforms

Learn more

Acme Co

sarah_designs Does this integrate with Slack? Need to know for my team!

Acme Co is typing . . .

Acme Co Hey Sarah! 👋 Yes, we have a native Slack integration available on all Pro plans. Let us know if you need help setting it up!

Built for AI Agents.
Give your agents social media super powers

Mallary isn't just for humans. We provide native tools, skills, and protocols for autonomous agents and workflow automation platforms to manage your Threads presence.

Agentic Social Media Scheduling

Our API is designed with LLMs in mind. Predictable schemas, clear error messages, and unified payloads make it incredibly easy for agents to reason about and execute actions.

MCP Support

Native Model Context Protocol (MCP) support. Expose Mallary's posting, scheduling, and analytics capabilities directly to your custom AI agents as callable tools and skills.

n8n & Make.com

Plug-and-play integrations for popular automation platforms. Build complex, multi-step social media workflows in n8n or Make.com without writing a single line of code.

Quick Setup Now

Pick the AI tool you use. Follow three quick steps to connect Mallary and try your first command.

Connect Mallary to Claude

Connect your socials

Create your Mallary account and connect the social accounts you want Claude to use.

Create Mallary account

Add Mallary to Claude

Open the Mallary connector page in Claude and follow Claude's steps to add it.

Add to Claude

Try it

Tell Claude "use Mallary to get a list of my latest social media posts"

Connect Mallary to Claude Code

Connect your socials

Create your Mallary account and connect the social accounts you want Claude Code to use. You do not need to copy an API key.

Create Mallary account

Copy the setup prompt

Paste it into Claude Code. It will guide you through OAuth.

Set up Mallary for me in Claude Code.

1. Install the official Mallary CLI with `npm install -g @mallary/cli`.
2. Install the official Mallary agent skill for Claude Code with `npx skills add mallarylabs/mallary-agent --global --agent claude-code --yes`.
3. Run `mallary auth login`.
4. Show me only the Mallary sign-in URL and one-time code. Do not ask me for my Mallary password, API key, access token, or refresh token. Wait while I approve access in my browser.
5. After approval, run `mallary auth status`, `mallary health`, `mallary profiles list`, and `mallary platforms list`.
6. Tell me what you installed and whether the safe checks passed. Do not upload files, create or delete posts, reply to comments, change webhooks or settings, or disconnect accounts during setup. Later, only post or change Mallary when I clearly ask. If a needed detail is missing or unclear, ask one short question. Do not ask me to approve the same post twice. If the Mallary skill does not appear yet, tell me to restart Claude Code once.

Approve in your browser

Claude Code will show a Mallary link and one-time code. Sign in once and approve Mallary access. No API key needs to be shared with the agent.

Connect Mallary to Cursor

Connect your socials

Create your Mallary account and connect the social accounts you want Cursor to use. You do not need to copy an API key.

Create Mallary account

Add Mallary to Cursor

Open the command palette and choose Cursor Settings > Tools & MCPs > Add Custom MCP.

{
  "mcpServers": {
    "mallary": {
      "url": "https://mallary.ai/mcp"
    }
  }
}

Sign in and try it

Click Connect in Cursor, then sign in to Mallary in your browser.

Ask Mallary to show my connected social accounts. Do not post anything.

Connect Mallary to Codex

Connect your socials

Create your Mallary account and connect the social accounts you want Codex to use. You do not need to copy an API key.

Create Mallary account

Copy the setup prompt

Paste it into Codex. It will guide you through OAuth.

Set up Mallary for me in Codex.

1. Install the official Mallary CLI with `npm install -g @mallary/cli`.
2. Install the official Mallary agent skill for Codex with `npx skills add mallarylabs/mallary-agent --global --agent codex --yes`.
3. Run `mallary auth login`.
4. Show me only the Mallary sign-in URL and one-time code. Do not ask me for my Mallary password, API key, access token, or refresh token. Wait while I approve access in my browser.
5. After approval, run `mallary auth status`, `mallary health`, `mallary profiles list`, and `mallary platforms list`.
6. Tell me what you installed and whether the safe checks passed. Do not upload files, create or delete posts, reply to comments, change webhooks or settings, or disconnect accounts during setup. Later, only post or change Mallary when I clearly ask. If a needed detail is missing or unclear, ask one short question. Do not ask me to approve the same post twice. If the Mallary skill does not appear yet, tell me to restart Codex once.

Approve in your browser

Codex will show a Mallary link and one-time code. Sign in once and approve Mallary access. No API key needs to be shared with the agent.

Connect Mallary to OpenClaw

Connect your socials

Create your Mallary account and connect the social accounts you want OpenClaw to use. You do not need to copy an API key.

Create Mallary account

Copy the setup prompt

Paste it into OpenClaw. It will guide you through OAuth.

Set up Mallary for me in OpenClaw.

1. Install the official Mallary CLI with `npm install -g @mallary/cli`.
2. Install the official Mallary agent skill with `npx skills add mallarylabs/mallary-agent`.
3. Run `mallary auth login`.
4. Show me only the Mallary sign-in URL and one-time code. Do not ask me for my Mallary password, API key, access token, or refresh token. Wait while I approve access in my browser.
5. After approval, run `mallary auth status`, `mallary health`, `mallary profiles list`, and `mallary platforms list`.
6. Tell me what you installed and whether the safe checks passed. Do not upload files, create or delete posts, reply to comments, change webhooks or settings, or disconnect accounts during setup. Later, only post or change Mallary when I clearly ask. If a needed detail is missing or unclear, ask one short question. Do not ask me to approve the same post twice.

Approve in your browser

OpenClaw will show a Mallary link and one-time code. Sign in once and approve Mallary access. No API key needs to be shared with the agent.

Connect Mallary to Hermes

Connect your socials

Create your Mallary account and connect the social accounts you want Hermes to use. You do not need to copy an API key.

Create Mallary account

Copy the setup prompt

Paste it into Hermes. It will guide you through OAuth.

Set up Mallary for me in Hermes.

1. Install the official Mallary CLI with `npm install -g @mallary/cli`.
2. Install the official Mallary agent skill with `npx skills add mallarylabs/mallary-agent`.
3. Run `mallary auth login`. One login gives Hermes access to view, publish, reply, and manage Mallary.
4. Show me only the Mallary sign-in URL and one-time code. Do not ask me for my Mallary password, API key, access token, or refresh token. Wait while I approve access in my browser.
5. After approval, run `mallary auth status`, `mallary health`, `mallary profiles list`, and `mallary platforms list`.
6. Tell me what you installed and whether the safe checks passed. Do not upload files, create or delete posts, reply to comments, change webhooks or settings, or disconnect accounts during setup. Later, only post or change Mallary when I clearly ask. If a needed detail is missing or unclear, ask one short question. Do not ask me to approve the same post twice.

Approve in your browser

Hermes will show a Mallary link and one-time code. Sign in once and approve Mallary access. No API key needs to be shared with the agent.

Officially Verified & Approved

Mallary is fully audited and approved by Meta, Google, LinkedIn, TikTok and more. We use 100% official APIs, no browser bots or unofficial posting workarounds.