One API to publish, engage, and respond across every social platform

Schedule posts, auto-add first comments, and let AI handle replies through a single API and dashboard.

Integrate in minutes.
Forget the rest.

We abstract away the chaos of social platforms behind one clean and simple API and OpenClaw Agent CLI.

  • One endpoint for posting across all socials
  • We manage auth, rate limits, and breaking API changes
  • Automatic retries and durable job queues
  • Fully white-labeled. Your users never see Mallary
  • Officially verified and approved to post on all platforms
Docs →  
const res = await fetch("https://mallary.ai/api/v1/post", {
  method: "POST",
  headers: {
    Authorization: `Bearer ${process.env.MALLARY_API_KEY}`,
    "Content-Type": "application/json",
  },
  body: JSON.stringify({
    message: "Check out our new product!",
    platforms: ["youtube", "facebook", "instagram"],
    media: [{ url: "https://files.mallary.ai/launch-video.mp4" }],
    comments_under_post: ["comment 1", "comment 2", "comment 3"],
    auto_reply_enabled: true,
  }),
});
const data = await res.json();
console.log(data);
                            
$payload = [
  "message" => "Check out our new product!",
  "platforms" => ["youtube", "facebook", "instagram"],
  "media" => [["url" => "https://files.mallary.ai/launch-video.mp4"]],
  "comments_under_post" => ["comment 1", "comment 2", "comment 3"],
  "auto_reply_enabled" => true,
];

$ch = curl_init("https://mallary.ai/api/v1/post");
curl_setopt_array($ch, [
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_HTTPHEADER => [
    "Authorization: Bearer " . getenv("MALLARY_API_KEY"),
    "Content-Type: application/json",
  ],
  CURLOPT_POSTFIELDS => json_encode($payload),
]);
$response = curl_exec($ch);
curl_close($ch);
echo $response;
                            
curl -X POST https://mallary.ai/api/v1/post \
  -H "Authorization: Bearer $MALLARY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "message": "Check out our new product!",
    "platforms": ["youtube", "facebook", "instagram"],
    "media": [{"url": "https://files.mallary.ai/launch-video.mp4"}],
    "comments_under_post": ["comment 1", "comment 2", "comment 3"],
    "auto_reply_enabled": true,
  }'
                            

The only social media scheduling tool built for developers — with API, CLI, and MCP support, plus AI-powered comment replies that keep your audience engaged automatically.

Schedule social media posts with an API

Cross-post, Everywhere. The social media automation API that replaces 10 platform integrations.

Seed conversations automatically

Attach multiple comments to a post at publish time, so you're always the first, second, and third comment. Auto-reply to comments on Instagram, YouTube, Facebook, and more.

Fully managed, always current

Mallary handles platform approvals, absorbs API changes, version upgrades, and new features so your integration keeps working without constant maintenance.

AI replies to your audience while you focus on shipping

Mallary can automatically respond to comments on your social posts using AI. Whether it's answering questions, nudging users to take action, or keeping conversations alive, engagement happens instantly - without manual work.

Near real-time AI replies to post comments

Context-aware, brand-safe responses. Configured in your dashboard

Answers questions. Supports CTAs, links, and follow-ups

Turn it on per post, or per platform

OpenAI Powered by OpenAI (ChatGPT)

Officially Verified & Approved

Mallary is fully audited and approved by Meta, Google, LinkedIn, TikTok and more. We use 100% official APIs, no sketchy workarounds, no headless browsers, and no risk of your accounts getting banned.

Meta Verified Tech Provider
X Enterprise Tier
Instagram Approved
LinkedIn Marketing Partner
TikTok Official API
Google Verified App
Pinterest Verified

Pricing Plans

14 day free trial. No add-on's or extra's later. 30-day money-back guarantee.

Monthly Annually 2 months free

Free

$0 /mo
  • 20 posts/month
  • Dashboard + API access
  • Basic posting with attachments
  • Add multiple comments to a post when you publish it
Start For Free Now

Starter

$ /mo
  • 120 posts/month
  • Dashboard + API access
  • Posting with bulk attachment upload
  • Scheduling and analytics
  • Add multiple comments to a post when you publish it
  • MCP and CLI for AI Agents like OpenClaw
Get Started
most popular

Pro

$ /mo
  • Unlimited posts
  • Dashboard + API access
  • AI powered auto-replies
  • Post scheduling and analytics
  • Bulk attachment uploads
  • Add multiple comments to a post when you publish it
  • MCP and CLI for AI Agents like OpenClaw
  • Priority support
Get Started

Business

$ /mo
  • Unlimited posts
  • All features
  • Faster processing for high-volume workflows
  • Dedicated support
Get Started

Resources & Guides

View All
Master Posting a YouTube Video on Instagram
Apr 14, 2026

Master Posting a YouTube Video on Instagram

Learn how posting a YouTube video on Instagram works for creators & developers in 2026. This guide covers manual editing and API automation.

Instagram Reel Resolution: Dev Guide 2026
Apr 13, 2026

Instagram Reel Resolution: Dev Guide 2026

Developers: Master Instagram Reel resolution in 2026. Get specs, API payloads, export settings, & troubleshooting for automated publishing.

What Does YouTube Pay Per View: Earn More in 2026
Apr 12, 2026

What Does YouTube Pay Per View: Earn More in 2026

Uncover what does YouTube pay per view in 2026. Get real numbers, understand CPM vs. RPM, key earning factors, and track revenue signals for creators.

Agent-Ready Infrastructure

Built for AI Agents.
Automate at Scale.

Mallary isn't just for humans. We provide native tools, skills, and protocols for autonomous agents and workflow automation platforms to manage your social presence.

MCP Support

Native Model Context Protocol (MCP) support. Expose Mallary's posting, scheduling, and analytics capabilities directly to your custom AI agents as callable tools and skills.

n8n & Make.com

Plug-and-play integrations for popular automation platforms. Build complex, multi-step social media workflows in n8n or Make.com without writing a single line of code.

Agentic API Design

Our API is designed with LLMs in mind. Predictable schemas, clear error messages, and unified payloads make it incredibly easy for agents to reason about and execute actions.

Frequently asked questions

Getting Started

Product Basics

Do you use official API's for each platform?

Yes. We only use each platform’s official APIs (Google, TikTok, Facebook, etc.)—no scraping or workarounds. Mallary is a Meta Verified Tech Provider and has passed platform security reviews where required. We’re also a registered LLC based in Lexington, Kentucky, USA.

Do I need to create developer apps for each platform?

No! That's one of the biggest benefits of using Mallary. You don't need to create developer apps, wait for approval, or deal with quota limits. We handle all of that for you, so you can start posting immediately.

Can I integrate Mallary with automation tools like n8n, Zapier, Make or OpenClaw?

Yes! Mallary has an official n8n community node and works seamlessly with Zapier, Make, and other automation platforms. You can also use webhooks for custom integrations. Learn more in our Developer Docs and try our MCP Server or CLI for AI agents like OpenClaw.

What happens when a social platform changes its API or rules?

We monitor all platform changes and API updates closely. When platforms make changes, we update our integrations immediately so your workflows continue working without interruption. You don't have to worry about keeping up with constant platform changes.

Can I migrate from another social media tool to Mallary?

Yes! Whether you're migrating from Buffer, Hootsuite, or another tool, or even from custom scripts, you can easily transition to Mallary. Simply connect your social profiles and start using Mallary's API or dashboard. Your existing accounts and content remain intact.

Can I post to all my social media accounts from my phone?

Yes! The Mallary dashboard is fully responsive and works on all mobile, tablet and desktop devices. You can post to everywhere (all your socials) from anywhere (the beach). If you're controlling your OpenClaw AI Agent from Telegram on your phone, ask your agent to "install the Mallary skill".

Publishing

Scheduling, Posting, And Analytics

How reliable is scheduling?

Mallary automatically ensures posts go out as scheduled. We handle all the edge cases and platform-specific quirks so your posts are retried automatically and only mark known permanent failures as non-retryable.

Can I track analytics for posts sent through Mallary?

Yes! Once you connect your social accounts to Mallary and make a post, you can track views, comments and likes. We provide hourly refreshes for posts less than 24 hours old, and refresh less frequently as the posts get older.

Can I schedule videos?

Yes. Video scheduling is live for Instagram, Facebook, LinkedIn, YouTube, TikTok and X where supported by the connected account.

Do you auto-retry failed posts?

Yes. We automatically retry most transient failures up to 3 total attempts (initial try + retries) with exponential backoff (default starts at ~5 minutes, then increases). We also track retry state (attempt, attempts_allowed, next_retry_at) so you can see exactly what’s happening.

Do you retry every error?

No. We mark known permanent failures as non-retryable and fail fast (for example: missing required permissions/scopes, unsupported media combinations, missing required platform targets, certain 4xx auth/app-limit errors).

How do you prevent duplicate posts on retries?

For most platforms, we persist publish state per job and return success if the post already has a remote ID. This is implemented for Facebook/Meta, Instagram, LinkedIn, YouTube, TikTok, Pinterest, Reddit, and Threads. LinkedIn also uses an explicit API idempotency key (X-RestLi-Idempotency-Key) tied to the job.

Do you validate platform-specific media rules before publish?

Yes. We enforce platform/format rules (examples: max image/video counts, no image+video mixing where disallowed, duration limits, and required media for platforms like YouTube/TikTok/Pinterest).

Do you support preflight checks before posting?

Yes. We support preflight checks that verify token health, key scope requirements, and required platform options (like Pinterest board, Reddit subreddit, LinkedIn author selection) before publish.

Do you refresh expired tokens automatically?

Yes. We refresh tokens before posting where supported (Meta/Facebook, X, LinkedIn, YouTube/Google, TikTok, Pinterest, Reddit, Threads).

Can a scheduled post be deleted/canceled?

Yes, but only before processing starts. If a job is already active/completed, deletion is blocked to avoid inconsistent or partial publish states.

Engagement

Comments And AI Replies

What is the “Comments Under Post” feature?

It lets you attach up to 3 follow-up comments to a post at publish time, so the post and comments go out in one flow. If a platform or post format doesn’t support follow-up comments, we skip it.

Which platforms support comments under posts?

Comments Under Post is currently supported on Facebook feed posts, Instagram feed/reels/carousels, LinkedIn, YouTube, Pinterest, Threads, X (Twitter), and Reddit. It is not supported on TikTok or story-style formats like Facebook Stories, Instagram Stories, or Snapchat posts.

Do scheduled posts support comments under post?

Yes. For supported platform/format combinations, your follow-up comments are stored with the scheduled post and posted after the main post goes live.

What are AI Auto Replies?

AI Auto Replies automatically detect new questions and comments on your published posts and uses OpenAI (ChatGPT) to post helpful replies using the information you enter in the settings section of the Mallary dashboard. AI Auto Replies are supported on YouTube, Facebook, Instagram, LinkedIn, X (Twitter), Reddit.

How fast do AI Auto Replies happen?

Replies are near-real-time, depending on platform API limits and queue load.

Can I turn AI Auto Replies off?

Yes. You can enable or disable them in dashboard settings (and per post if enabled for your plan).

Does it reply to every comment?

It replies to supported comment types on supported platforms. We skip duplicates and avoid re-processing comments already handled. Replies use your business/brand settings and context to stay on-brand and concise.

What if a platform blocks comment posting?

We log the failure, surface it in status/observability, and continue processing other supported platforms.

Developer Tools

API, MCP, And CLI

Are there rate limits?

Yes, Rate limits are applied per user, per minute, across the API/MCP/CLI. This keeps the platform fast and stable for everyone. Find out more from our API Docs.

What is MCP in Mallary?

MCP lets you use Mallary from AI clients/agents (not just the dashboard or REST API) using a standard tool interface. You can create upload URLs, create posts, check job status, list/delete posts, view analytics, manage webhooks, and disconnect platforms.

Where is the MCP endpoint?

https://mallary.ai/mcp

How do I authenticate to MCP?

Sign-up to Mallary, visit the dashboard and grab your API key. Use it as a bearer token: Authorization: Bearer <your_api_key>

Do plan limits and rate limits still apply in MCP?

Yes. The same account permissions, plan gates, and API limits apply to MCP requests.

What is the Mallary CLI?

The Mallary CLI is the official command-line interface for Mallary. It lets you upload media, create and schedule posts, check job status, fetch analytics, manage webhooks, update settings, and disconnect platforms directly from your terminal. You can install it from npm or use it with npx. Learn more about the social media CLI.

How do I authenticate to the Mallary CLI?

Set your Mallary API key as an environment variable and the CLI will use it for authenticated commands: MALLARY_API_KEY=<your_api_key>. The CLI uses the same API key as the Mallary dashboard, API, and MCP.

Can I use the Mallary CLI in scripts, CI, or AI agents?

Yes. The CLI is built for automation. It supports human-readable terminal output by default and --json output for scripts, CI pipelines, and AI agents. That makes it a good fit for OpenClaw, cron jobs, GitHub Actions, internal tools, and terminal-based agent workflows.

Does the CLI support local file uploads and platform-specific post options?

Yes. The CLI can upload local media files to Mallary’s CDN automatically before publishing, and it also supports advanced per-platform payloads in JSON file mode for options like Instagram post types, YouTube visibility, Pinterest board IDs, and Reddit subreddits.

Do plan limits and permissions still apply in the Mallary CLI?

Yes. The CLI uses the same account, plan, and feature rules as the rest of Mallary. Rate limits, posting limits, analytics access, scheduling access, AI auto-reply plan gates, and other permissions still apply when you use the CLI.

Plans

Billing And Limits

What's included in the free plan?

The free plan includes 20 posts/month. Dashboard and API access, basic posting with attachments, ability to add multiple comments to a post when you publish it (where supported, see the engagment faq section)

Is there a free trial?

You can start with our free plan immediately - no credit card required. When you're ready to upgrade, all paid plans include a 14 day free trial and our 30-day money-back guarantee.

Can I change plans anytime?

Yes, you can upgrade or downgrade your plan at any time. Changes take effect immediately, and we'll prorate your billing accordingly.

Which payment methods do you accept?

We accept all major credit cards (Visa, MasterCard, American Express), Apple Pay, Amazon Pay, AliPay, Cash App, Google Pay, and many others. We process payments securely through Stripe.

Can I cancel anytime?

Yes, you can cancel your subscription at any time. There are no cancellation fees or penalties. Your service will continue until the end of your current billing period.

Do you offer refunds?

Yes, we offer a 30-day money-back guarantee. If you're not satisfied with our service, contact us within 30 days of your purchase for a full refund.

What happens if I exceed my post limit?

If you exceed your monthly post limit, you'll need to upgrade to a higher plan or wait until the next month. We don't charge overage fees - we simply pause posting until you upgrade or your limit resets.

Do you offer annual billing discounts?

Yes! Annual billing saves you 17% (2 months free)! Get started now.

Start now - 14-day free trial all features

Join the best developers building with Mallary.
Get your API keys today.